Community & sport
Case file
Guildford Athletic Club
One recognizable voice across its website, social content and community communications for a busy Surrey soccer club.
Visit the website✓ SORTED.
For small businesses ready to look the part
You know your business.
I’ll make sure everyone else gets it.
Websites, branding and practical digital support for small businesses that are good at what they do, but tired of wrestling with the marketing side alone.
Why “Sorted”?
Your business doesn’t need more stuff.
It needs things to finally work together.
Maybe the website is outdated. The logo has five slightly different versions. Social media happens whenever someone remembers. Your best ideas are scattered through emails, notebooks and 47 open tabs.
None of that means your business is a mess. It just means you’ve been busy running it.
I take what already exists, work out what’s missing and turn it into one clear plan, one recognizable brand and a digital presence that actually feels like you.
That’s the whole job. That’s Sorted.
01Listen→02Untangle→03Plan→04Build→05✓ Sorted
Start here
What keeps landing on your “I’ll deal with it later” list?
You don’t need to arrive knowing which service to ask for. Tell me what isn’t working, what feels unfinished or what you’re tired of thinking about. We’ll start there.
01
My website
It looks dated, doesn’t sound like us or isn’t turning visitors into enquiries.
Sort out my website →02My brand
The logo, colours and materials don’t feel consistent, recognizable or quite right.
Sort out my brand →03My social media
We need a realistic plan, useful templates and content we can actually keep up with.
Sort out my social media →04Honestly, all of it
Start with the Business Discovery Blueprint. We’ll untangle everything and decide what is genuinely worth doing first.
Start with the Blueprint →The signature starting point
Before we start designing, let’s work out what you actually need.
The Business Discovery Blueprint gives us the thinking behind the work: what your business stands for, who you need to reach, where the gaps are and what should happen next.
No changing colours because we got bored. No building pages nobody needs. No shiny new platform without a reason. Just research, strategy and a practical 90-day roadmap built around your business.
Start with the Blueprint03Brand positioning
0490-day roadmap
✓ SORTED.Business Discovery
THE
BLUEPRINT
- SWOT analysis
- Competitor matrix
- Positioning & messaging
- 90-day action plan
Prepared for your business by KG
Real work · Real businesses
A few things I’ve already sorted.
No imaginary candle brands. No polished pretend projects. These are real organizations with busy people, real limitations and digital problems that needed practical answers.
Wellness
Case file
Susan Diahann Wellness
One calm digital home for Susan’s coaching, journal and products, built to sound and feel like her.
Visit the websiteIndustrial
Case file
Axton Incorporated
Clear, credible digital groundwork for a highly technical industrial company. Proof that good branding isn’t only for the pretty industries.
Visit the website“
Karen has been a trusted partner of Guildford Athletic Club for many years. Her creativity, professionalism and dedication have made a lasting impact on how we connect with our members and community.
She is proactive, responsive and reliable, with an incredible ability to understand our vision and turn it into content and digital experiences that truly represent our club.
The person doing
the sorting →
the sorting →
Hi, I’m Karen. Some call me KG.
The person doing
the sorting.
I’m the person who notices the missing link, asks the extra question and quietly makes sure the loose ends stop being loose.
I’ve spent more than twenty years organizing behind the scenes — for busy teams, community groups and small businesses that needed someone to translate the noise into a plan. Different industries, same instinct: find the thread, follow it, tidy up as I go.
I genuinely enjoy the things many business owners avoid: organizing the ideas, researching the options, rewriting the awkward paragraph, fixing the DNS setting and deciding which of the fourteen caption drafts is actually the right one.
I’ll learn your business, tell you what I honestly think and help you make decisions without burying you in marketing jargon. No jargon-heavy proposals, no “value bombs,” no pretending something is simple when it isn’t. Just clear thinking, delivered like a friend who happens to be good at this.
Think of me as the person in your corner who thinks of it so you don’t have to.
English-born.
West Coast raised.Community-minded.
Detail-obsessed.Cheeky where it helps.
Thorough where it counts.
Want to know more about me? →West Coast raised.Community-minded.
Detail-obsessed.Cheeky where it helps.
Thorough where it counts.
Questions, sorted
The things people usually ask.
If yours isn’t here, send it over. I’d rather answer a real question than guess at one.
Where are you based and who do you work with?
I'm based in Surrey, BC and work with small businesses across the Lower Mainland — Vancouver, Delta, Langley, White Rock — and remotely with clients elsewhere in Canada. Most projects run 100% online with occasional in-person kickoffs when you're local.
Do I have to start with the Blueprint?
Yes, every build starts with the Business Discovery Blueprint. It's the strategy that makes the design decisions afterwards make sense. If you already have a clear plan, we move through it quickly. If you don't, this is where the untangling happens.
How much does a website cost?
Website builds start at $3,800 with the Blueprint included. Brand kits start at $1,800 and content support starts at $950. Every quote is put together after the Blueprint so the number reflects what your business actually needs — not a template package.
How long does a project take?
The Blueprint takes about two weeks. A typical website build runs six to ten weeks from kickoff to launch, depending on how quickly we can finalize copy and images together. I only take on a small number of projects at once so yours gets real attention.
Do you offer ongoing support after launch?
Yes. Some clients hand me the keys after launch and check in when things change. Others keep me on a monthly retainer for content, social media and small updates. We'll figure out the right rhythm for your business.
What if I already have a website?
That's often the best starting point. We can rework, refresh or rebuild — depending on whether the bones are good and what's actually holding it back. The Blueprint tells us which path makes sense.
Your move
Let’s get this off your list.
Tell me what you’re trying to accomplish, what has been bothering you or what you keep meaning to finish. If I can help, I’ll tell you how. If you don’t need everything you think you need, I’ll tell you that too.
“I think of it so you don’t have to.” · Surrey, BC · Working across the Lower Mainland and beyond